Health, safety, and the environment(HSE) is the focus and target of the artificial turf industry, and is also the ultimate standard of all products.

There are currently two major threats to the industry relating to environmental concerns, one being the lack of credible solutions for the disposal of old sports fields and the other relating to the contribution of turf to micro-plastic pollution. Health and safety is another longstanding threat and it is focused on the SBR infill. A latent threat to the industry is the historic use of lead chromate pigments in yarn. Another major threat facing artificial turf producers is the focus of companies to compete with each other on price rather than on service and quality.